One of the things that sets successful internet marketers apart from unsuccessful ones, is the desire to…

TEST everything.  They test which headline works better.  They test which sub headline works better.  How many testimonials is optimum?  How many pay links is best, and on and on. 

One of the areas that is tested is color and overall theme.  There have been many tests that show certain color schemes work better than other color schemes.  Certain colors themselves work better than others and certain combination of colors work better than others.

The same can be tested for theme and layout.  You can have sales text on a page with one theme or layout, and have the exact same sales text with another theme or layout and you will find that one works better than the other. But how can you easily test something as complicated as the layout, color scheme and theme of a web page?  You would have to constantly build new web pages.

There is one fairly easy way to accomplish this type of testing without having to reinvent the wheel every time.  Use web templates.  They are quick to set up, they usually come in packs of layouts, colors and themes, and they are inexpensive.

A web template is a completely formatted web page with out the sales text.  You merely cut and paste your sales text into the page and you are done.  Web templates usually come in groups.  There will be one set of the same layout and theme but in different colors.  You can use this kind of template set to test which color combination works the best.

Load your text into one of the templates in the set, say the blue one, and upload it to your site.  Keep track of your traffic and sales to determine your conversion rate, your rate of sale.  After a period where you have recorded your daily conversions, you change the template.  You use one from the same set, only a different color.  Let’s say you use the red one this time.

Load your text into the red template and upload it to your site, just as you did the blue one.  Now do the same tracking.  You want to be able to compare the red one against the blue one.  After the same number of visitors view the red page as you had view the blue page, see which one produced the most sales, and therefore had the highest conversion rate.  Which ever one wins becomes you base web page, or in testing terms, becomes your control. 

You repeat the process until you work your way through the whole set of templates.  Always making the highest converting one your control.  At the end of this testing process you will have the template with the combination of colors that produces the best sales.

Once you determine the color that works best, then you can test one template set, against another different layout template.  If you find the red one had the best conversion, use the red one from another set of layouts against your red control.  Which ever one of those works the best becomes the best template set, or best layout to use.  Every time you beat one, your sales should get better and better.  In the end you should have been able to determine the very best template to maximize your sales.

Templates are a great way to test factors such as color and layout of your sales web site.  They are easy to use, and inexpensive to get.  By testing one against another you will be able to maximize your sales.  After all, that’s what it is all about.

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