Probably the most popular products that internet marketers sell are ebooks.  It is one of the easiest products to create.  There is no inventory, it is a great way to obtain subscribers and it is most commonly used as the product at the top of the sales funnel.  Even though ebooks are not the most expensive item around, they still have to be presented in a professional manner.  A well designed ebook cover graphic is a must…

People are visual.  They need to see something before they will buy.

Ebooks are no exception.  Even though an ebook is an electronic entity, a computer file that you can’t really hold in your hand you have to feed the visual hunger of your visitor. In order to make a sale you must create a visual representation of the ebook to satisfy the visual component of your prospective buyer’s mind. 

The visual satisfaction comes from being able to see a graphic of the ebook in the form of a book cover.  There are some variations, some are represented thicker, some thinner and reports may be represented as a thin plastic spiral bound pamphlet. How ever it is represented, the graphic is an exceptionally important part of your sales scheme.

The graphic representation of your ebook, also known as an ecover or an ebook cover must look professional.  It must not only portray you, the book seller, the internet marketer, as a professional business person, it also has to portray the ebook as a good quality product.

Because it is so important to your sale, the ebook cover is no place to skimp.  A poor rendition of your ebook cover will absolutely send the wrong message.  It will send the message that you are an amateur and will broadcast to your prospects that the ebook is not a good product.

None of those scenarios is a very good selling position to be in.  Your ebook cover should be well done, have a great graphic front, side and top cover.  The most effective ecovers are 3D portrayals of a book at an angle standing up. 

To produce that kind of graphic in a program like photoshop or any other graphic program is no small feat.  You have to really know what you are doing to get the right shape and angle representations.  You have to be quite a graphics expert to do it yourself. 

That is why I suggest you find a graphic design firm or designer to do it for you.  It is not expensive and will be worth every penny you spend on it. In addition, think about the hours and hours of frustration you can avoid by not doing it yourself.

I have advocated farming out your graphic work in terms of your web site unless you are very skilled graphically.  I feel the same about your ebook covers.  If you can find someone to do it all, so much the better.

Your ebook cover graphic is an important component in making your ebook sell. Without it, the ebook won’t sell. Keep in mind, not only does the quality of the graphic represent the quality of the ebook, it also represents the quality of you as the entrepreneur selling the book.  High quality graphics means high quality sales.