In real estate they say that the three most important things are location, location, location.  You can make a similar statement about internet marketing.  The three most important things are traffic, traffic, traffic.  There are so many different ways to get traffic, which one should you utilize?  The answer is all of them…

To get an idea why the answer is all of them, visualize a car with an eight cylinder engine.  If only one of the cylinders is firing the car is not going to move.  If four of the eight are working, the car might move but it will be banging and sputtering and running very poorly.  The only way that car is going to run properly is for all eight cylinders to be working in conjunction with each other. 

Creating traffic is the same way.  You may be able to generate traffic using one technique, like SEO or search engine optimization, but you will fall far short of where you could be if you used other methods along with SEO.

Like that eight cylinder motor in the car, you need to have many methods of traffic generation working together.  If you are using SEO on your website, you also need to create incoming links.  Articles would be one method.  PR releases would be another.  Creating a blog would be third way to get links.  Utilizing articles plus PR releases plus blogs in addition to SEO will create many more times the traffic than any one of those by itself.

Even though, if you are using the four methods just mentioned, there is still room for more.  Add web 2.0 methods to your mix.  Utilize Squido, and MySpace to create more links, and more awareness of your site.  Create some promotional videos and distribute them on Youtube.  Now you are utilizing 7 different methods of traffic generation.  You can still do more.

We have not even touched the pay side.  PPC or pay per click can supplement the no cost methods you are using.  Google adsense and overture campaigns add another dimension to your traffic.  Ezine ads constitute one more resource that should be used. 

A well rounded traffic system will also include an affiliate program and a JV initiative. These could result in the  biggest influx of traffic of all.

Can you now see how much more effective your traffic generation will be if you are using the 12 methods noted here instead of just one of them?  The different strategies can compliment each other and work together. 

If some event occurs that takes away one of your traffic sources, for example Google changes it’s listing algorithm so your SEO doesn’t work anymore, you still have 11 other traffic sources still working. 

There are many more traffic generating strategies besides those mentioned here.  The more strategies you can develop to work together for your overall traffic generation, the better off you will be.  More methods mean more traffic, more traffic means more sales and more sales of course translates into more profits.