by rayjohnson | October 15, 2008 | under Internet Marketing, Systemitisation |
Well it is the day of my son Bailey’s 4th Birthday - but 10 minutes after toddling off the school, he was back home with us with a virus - poor little man! So we took him to the surgery and he is resting for the day instead of partying!
I have just finished some serious surgery of my own on the salesfunnel in my business… and since we can’t celebrate yet with Bailey - I thought I would share it with you…
Your salesfunnel is simple the system that you aim to place every one of your prospects through to maximise VALUE to the customer, maximise relationship building at the point of sale, and maximise your profits as the business owner.
Your salesfunnel is so important as it will sustain the grow of your business, your customer base and your profits and without a salesfunnel you DON’T have a business. Period.
Every business online needs an entry point to the salesfunnel, and the perfect way to do this is to offer a FREE offer or a low price product on the front end. This enables you to build a list of prequalified prospects to sell to OR more importantly a list of “happy” buyers… Happy with the great value in both the price of your entry level offer and the value of the information contained in the product.
So I began disecting my business to maximise it’s profit potential.
I have now changed the PRICE to my entry level product Build Your eBay Empire to just $7.00.
Just $7.00 for my 110 page eBook, 20 minute video, all the bonuses and more. Talk about giving value for money!
You should try implementing this into your business with your products - and if you dont yet have a product simply create an audio product using Skype and Pamela recording software. Simply search Google for an expert in your area and email them asking to do an audio interview (and make sure you make it clear you’ll promote their products in the interview to make it easier to secure the deal).
Now, you are not going to get rich from implementing the first part of the funnel, therefore you need UPSELLS on the backend after your prospect has either opted in or bought the low price product. Upsells will make you profits as they catch the buyer in the buying mood - and again if you deliver real value and PRICE the upsell at a minimum of 3x times the price of the front end you are assured sales and profits.
Remember: Upsell sales COST NOTHING to generate, so you should test the conversion rate of the upsell to determine the average spend on advertising.
Why?
Because then ALL your efforts can then be made on feeding the funnel, and you are almost guaranteed (if all factors stay the same) that you will make X per 100 visitors you receive, then simply repeat the process.
Check out the front end and upsell strategies I have used by grabbing your copy of Build Your eBay Empire Classified - for the new price of just $7.00 HERE
As always, I read all your comments personally - but HOPEFULLY if Bailey gets better we’ll all be celebrating his birthday later on! Either way your comments will be approved
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