Testing Your Business, Means Knowing Your Business…
by rayjohnson | February 27, 2008 | under Internet Marketing, Split-Testing |
If you are like most people who make the leap into the Internet Marketing Business, you’ll simply get sucked in by all the hype, set up a website, wait a while and even maybe make a sale. Congratulations, but you probably just got lucky, I put together this short vid for you to explain…
You probably have had experience of this, I certainly did when I started out in I.M. The days will go by, possibly even weeks or months, with the same webpage sitting there, the same page that produced your first sale, but nothing else happens. Not a smidgen.
This is why it is SO important to “test-and-track” your results, using a conversion testing script.
If you were to begin testing and tracking, you could introduce “split-testing” which is basically comparing the performance of 2 or more webpages, based on a certain action. This action being the outcome you want the pages to achieve - in our case, a subscriber sign-up or a sale.
You could then make different variations of the page that sucks - wait a while, and INSTANTLY you have it in black and white which pages are the ‘daddy’ and which are not.
Watch my short video below to see what all the fuss is about, and please please please ignore my cold, I felt pretty darn rough when I recorded this vid for you all - but it’s all in the name of good content 
so I hope you appreciate it.
Finally, I must put out a big shout to Justin Harrison (Internet Marketing Consultant) (split-testing expert A.K.A. The GOD of testing :) as without his help this week - this vid wouldn’t have been possible - so cheers J!
Enjoy the video and please leave your comments below - don’t just email me, put your name down the bottom and get a sneaky link in to your site too!
9 Responses to “Testing Your Business, Means Knowing Your Business…”
Hi Ray,
Firstly may I say what a fantastic post, the importance of knowing your numbers simply can’t be stressed enough!
I have always lived by the simply philosophy, that if you don’t take care of what you have the universe wont give you any more… that might sound a tad philosophical to some… but it really does work that way with traffic.
If you don’t maximise your conversion by knowing your numbers and key metrics, then you can get all the traffic you like and it still won’t make the biggest difference in your business.
Thank you for sharing this information with everyone, and once again congratulations on a great post, and an even better video.
No Comment.
Justin,
Thanks for the comments on the post mate - and thanks for the help fixing the bug in the software!
Glad you like the video too, it’s about time EVERYONE started tracking and testing isn’t it? SO SO impotant to building a profitable business!
Anyway, I’ll talk to you soon buddy
Hi Ray
Great video, I’ve read about the importance of split testing but that’s the first time I’ve seen it demonstrated on screen. I’ve always had an interest in statistics and it’s so clear what the numbers are telling you there.
Look forward to implementing that on my own site soon. Hope you get over your flu quickly
Cheers
Robert
Nice video Ray and very helpful.
This clearly proves how small changes to ONE page can have a BIG impact on conversions and sales.
Without this kind of program and testing, it would be very time consuming to work out what really works best and what pages need deleting or improving.
Ray you provide good, free and helpful content, without the ‘look how clever and wealthy I am’ attitude that some other marketers use ;-(
Keep on ‘Rockin’ Ray
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Cheers Robert,
Thanks for that input, as you are on my eBay mentoring programme, it is something that we will be diving into just as soon as the time is right.
You have more than enough knowledge so you’ll do great
The real skill is interpreting what the figures are saying to you, and adjusting your business accordingly, which I’m sure you’ll do well at too.
Brian
Thanks for the kind words my friend, appreciate that, I’m just glad you enjoy the stuff I put out, and that it DOES benefit you big-time.
Unfortunately, I can’t really give much more advice other than what I’ve already said before I ‘m afraid, so my best advice is - why don’t you check out Stuffed Tracker @
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http://www.stuffedguys.com
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Invest in it - and email me with any help you need.
Regards
good
Thanks Andris
Glad you liked it… Keep tuned for more video’s coming soon…