Why is it that a large number of aspiring internet marketers never make it in the online world?  Is it because they are not smart enough?  Is it because they have not learned properly?  Is it because they haven’t found the secret?  The answer is actually none of the above…

Internet marketers who do not become successful in the online world are not successful because they have given up too soon.  They have had tried one or two ways to make money online, were not successful and quit.  They did not understand what all successful internet marketers have learned.  Successful online marketers know that everyone will fail.

The greatest, wealthiest and most successful internet marketers have all had failures.  What has allowed them to become successful is their ability to keep trying.  Failure and success go hand in hand.  It is the ability to keep moving forward in spite of failure that sets successful marketers apart from unsuccessful ones.

Successful marketers use failure as a tool to become better marketers.  Each failure is a learning experience.  Every failure is an opportunity to get better. 

One of the greatest examples of never giving up is the story about Colonel Sanders the founder of Kentucky Fried Chicken.  At the age of 64, after getting a $105 retirement check he decided he wasn’t going to sit around an live in poverty.  He knew he could sell his chicken recipe and he set out to do just that. 

Colonel Sanders was turned down 1005 times before he finally convinced someone to use his chicken recipe.  He went on to form one of the most successful and well known food franchises in the world.  He refused to let failure get in the way of his dreams. 

You have to have the same attitude as Colonel Sanders.  You have to have the same mind set as successful online marketers.  Failure will happen.  No one counts the number of times you fail.  They only see the number of times you succeed. 

Sammy Sosa has struck out 2306 times and is second on the all time strikeout list.  But when people talk about Sammy Sosa they only talk about the number of home runs he hit.

Failure is an opportunity for you to become a better internet marketer.  You can analyze your failure, learn what did not work and fix it so you will be more successful the next time. Every internet project that did not work, lays the groundwork for the next success.

If you ever get discouraged with your internet efforts, remember Colonel Sanders. He became wealthy and famous because he refused to give up.  Don’t give up and you will find your online success. “Keep on - keeping on!”