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eBay eBook Digital Download Ban: The Best Thing That’s Ever Happened?

by rayjohnson | April 1, 2008 | under Internet Marketing, Selling Ebooks on Ebay, eBay (General) | Comments (91)

As you know, the recent announcement regarding the eBay digital download ban came into effect yesterday, so I emptied my eBay Shop completely…

 eBay Digital Product Ban Closes My Shop

… in order to start testing the methods that are open to us as information product sellers, to allow you to re-start your business in the most profitable manner.

It’s all good being advised to do things one way, but unless testing and measuring of results is REALLY done, then you could quite literally be throwing your money away – and from any businesses’ point of view, this is a huge NO-NO.

Remember, I want YOU to succeed – so this is vitally important for me. I want to be sure that you CAN easily follow and duplicate what I do, in order to make money for yourself, which is the whole point of being in the internet marketing business in the first place!

So, over the next month I am going to do these 2 tasks specific to my eBay sales:

1. Produce My OWN Physical Products: For which I create the burnt CD – DVD, the case, sleeve artwork, disc graphic, purchase the cases, postage and ship them myself.

2. Outsource My Physical Products: I will use a fulfilment company, to create the CD – DVD, the disc graphic, the cases, and dropship the products to my customers.

As physical products (much like home study courses you receive in the mail) can command MUCH higher prices than simple eBooks, it is vitally important that they are presented as such. 

I have many different home study courses, from Butterfly Marketing to Product Launch Formula and I know personally I paid up to $1497.00 for what is basically a well presented photocopied booklet and 5 DVD’s or CD’s (which COULD have EASILY fit onto the one disk!) Are they REALLY worth that much no matter HOW GOOD the information within? - of COURSE not!

However, perceived value is what makes the physical product business tick, so think of this new angle of information-selling as a way to maximise profits on the front end with a much higher probability of converting your customer to buying your “upsells” on the backend.

I have priced and ordered all of my stock and here is what you will need:

1. CD-R Discs to burn your products onto

2. Padded Envelopes (for CD/DVD’s to fit into)

3. A Lightscribe External CD Drive – to professionally etch your graphics to your disc.

4. DVD/CD Jewel Cases – to package your discs.

5. A Graphics solution for your DVD/CD case graphics.

6. CD Burner Software (Like NERO)

Remember people, I am a wheelchair bound marketing guy! Although I admit this major policy change by eBay was and still is a major pain in the butt for me, and I’ll admit I needed some guidance… I learned a lot from Dave Nicholson’s video guide Digital Media Solutions.

If you don’t know Dave, he is a friend my friend John Thornhill. He has put together a fantastic video guide for just $27.00. The following lines I quote from John:

# You will be shown how to place all of your contents onto CD/DVD. (Ray Recommends)

# You will be shown how to structure your CD/DVD to optimize the
simplicity and quality of your product. (Ray Recommends)

# You will be shown how to make a simple menu system that will link
to your CD/DVD products. (Ray Recommends)

# You will be provided with 5 CD/DVD menu templates for your auto-run
disc navigation, complete with PSD source file so you can edit if you
require and a ready to go HTML menu system. (Ray Recommends)

# You will be shown how to make your CD/DVD automatically run once
inserted, giving it that high quality professional look. (Ray Recommends)

Here is my receipt…

My Proof Of Purchase

Check Out Dave’s Site For Yourself HERE

Look, there is no excuse for you, it just takes a little bit more “elbow-grease” as there is not the automation there once was with eBay eBook sales. However, the possibilites and benefits are far greater – so I’m going for it. If I can do this you can too!

I am off now to get going, then I can share some of the results I get with you. So in the meantime – start getting your head together, and take action – order the goods you need (or at least look into pricing things up) .

I am sure you’ll start profiting like crazy from physical products – you’ll be glad you took action. Remember, most of your backend sales are from your own websites, which can still provide digital downloads, so only those items sold through eBay need to be sold on CD.

eBay’s digital download ban could just be the best thing that has ever happened…

I’ll keep you posted.

As always, your comments are appreciated, please leave them below.

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91 Responses to “eBay eBook Digital Download Ban: The Best Thing That’s Ever Happened?”

  1. Tom ParkerNo Gravatar, on April 01, 2008 at 6:05 pm, said:

    Hi Ray,

    Really excellent post thanks.

    It’s good to know that you are helping others out so much by not just moving your own business forward first, but by actually trying both methods out.

    Not many marketers would have the b***s to do that! :)

    Appreciate the help,

    Tom

    [Reply]

  2. Ray JohnsonNo Gravatar, on April 01, 2008 at 6:09 pm, said:

    Hi Tom,

    Thanks for the comments, as you know I appreciate it.

    The way I see it – it doesn’t come down to that fact Tom – but more me wanting to help other people out.

    NOT ONLY that, but down to a single change in policy by eBay, this has quite literally crippled other people’s income’s. (Whether they are full-time Marketers or just Newby sellers learning the ropes).

    Stay tuned for updates, and thanks again for stopping by.

    [Reply]

  3. carl BroadersNo Gravatar, on April 01, 2008 at 8:13 pm, said:

    Hi Ray

    Well once again you are helping us all out and testing new ways to continue your business and not let this recent eBay situation stop you.

    I have known for a while now what type of mentor you are,which is AWESOME, but your work ethics and determination to keep going forward are simply brilliant.

    I cant wait to work with you on this new direction.

    Nice one Ray

    Carlos

    [Reply]

  4. Ray JohnsonNo Gravatar, on April 02, 2008 at 1:45 am, said:

    Cheers Carl

    Thanks for once again keeping the faith, you owe it to yourself. NOT JUST ME! :)

    Cheers for the kind words, appreciate it.

    Regards

    Ray

    [Reply]

  5. Hugh FraserNo Gravatar, on April 02, 2008 at 9:20 pm, said:

    Hey Folks,
    I would recommend the Light scribe disc drive as I have one of those, and it looks very professional.

    This move from eBay has also shown how much others bigger names such as Ray, really appreciate they’re readers and more importantly they’re customers!!

    Well Done, Ray !!

    Hugh

    [Reply]

  6. rayjohnsonNo Gravatar, on April 02, 2008 at 10:45 pm, said:

    Hugh

    Thanks for your comments and yes – I’ll be using my Lightscribe just as soon as it is delivered from eBay… (shame theses can’t be delivered digitally :)

    I’ll pop a few of my pictures up on the Blog to give an idea of the quality I have heard it is good too.

    If you want to you Hugh please feel free to send me some of your pics of the results you have got – I’ll pop them up here for all to see!

    [Reply]

  7. john haskinsNo Gravatar, on May 25, 2008 at 10:33 am, said:

    Just forget eBay. Not much point in kidding yourself they will come to their senses. They own eBay, they set the rules. Nothing wrong with that. So it leaves us with no platform to sell our goods. Well that is how it was when I started.

    If you want to make your living now in the net then do some work, build a site and market it. This will give you a much better living than eBay ever did.

    I had a good living from this method 8 years ago. I then started selling on eBay at very good prices, then after some years the prices dropped and I was in trouble. So I rebuilt my websites and soon got back to better times.

    This is not difficult to do. Just takes some hard work. If you would like some help to do this just contact me from one of my sites and I can help. A lot of my help will be free, so this is not me trying to get money from anyone.
    http://ecom100it.com

    [Reply]

  8. rayjohnsonNo Gravatar, on May 25, 2008 at 10:41 am, said:

    Well said John,

    Thanks for your contribution…

    :)

    Ray

    [Reply]

  9. PeteNo Gravatar, on June 24, 2008 at 10:43 pm, said:

    What a great blogg and video going on here…

    Some very eye-opening comments being made, that can only benefit us all – especially the newbie and/or ebay internet marketer.

    keep up the good work…it’s good to talk :)

    Here’s to our continuing successes – with or without Ebay.

    Pete – Kent – UK

    [Reply]

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About Author

Ray Johnson is a "new breed" upcoming internet marketer and online business mentor who made a remarkable $17,000 in a single month selling ebooks and information products on ebay and online. His aim is to build real online businesses for people just like you, and allow you to taste the thrill of automatic income made from the internet - all from the comfort of your own home.