As you know, the recent announcement regarding the eBay digital download ban came into effect yesterday, so I emptied my eBay Shop completely…

… in order to start testing the methods that are open to us as information product sellers, to allow you to re-start your business in the most profitable manner.

It’s all good being advised to do things one way, but unless testing and measuring of results is REALLY done, then you could quite literally be throwing your money away - and from any businesses’ point of view, this is a huge NO-NO.

Remember, I want YOU to succeed - so this is vitally important for me. I want to be sure that you CAN easily follow and duplicate what I do, in order to make money for yourself, which is the whole point of being in the internet marketing business in the first place!

So, over the next month I am going to do these 2 tasks specific to my eBay sales:

1. Produce My OWN Physical Products: For which I create the burnt CD - DVD, the case, sleeve artwork, disc graphic, purchase the cases, postage and ship them myself.

2. Outsource My Physical Products: I will use a fulfilment company, to create the CD - DVD, the disc graphic, the cases, and dropship the products to my customers.

As physical products (much like home study courses you receive in the mail) can command MUCH higher prices than simple eBooks, it is vitally important that they are presented as such. 

I have many different home study courses, from Butterfly Marketing to Product Launch Formula and I know personally I paid up to $1497.00 for what is basically a well presented photocopied booklet and 5 DVD’s or CD’s (which COULD have EASILY fit onto the one disk!) Are they REALLY worth that much no matter HOW GOOD the information within? - of COURSE not!

However, perceived value is what makes the physical product business tick, so think of this new angle of information-selling as a way to maximise profits on the front end with a much higher probability of converting your customer to buying your “upsells” on the backend.

I have priced and ordered all of my stock and here is what you will need:

1. CD-R Discs to burn your products onto

2. Padded Envelopes (for CD/DVD’s to fit into)

3. A Lightscribe External CD Drive - to professionally etch your graphics to your disc.

4. DVD/CD Jewel Cases - to package your discs.

5. A Graphics solution for your DVD/CD case graphics.

6. CD Burner Software (Like NERO)

Remember people, I am a wheelchair bound marketing guy! Although I admit this major policy change by eBay was and still is a major pain in the butt for me, and I’ll admit I needed some guidance… I learned a lot from Dave Nicholson’s video guide Digital Media Solutions.

If you don’t know Dave, he is a friend my friend John Thornhill. He has put together a fantastic video guide for just $27.00. The following lines I quote from John:

# You will be shown how to place all of your contents onto CD/DVD. (Ray Recommends)

# You will be shown how to structure your CD/DVD to optimize the
simplicity and quality of your product. (Ray Recommends)

# You will be shown how to make a simple menu system that will link
to your CD/DVD products. (Ray Recommends)

# You will be provided with 5 CD/DVD menu templates for your auto-run
disc navigation, complete with PSD source file so you can edit if you
require and a ready to go HTML menu system. (Ray Recommends)

# You will be shown how to make your CD/DVD automatically run once
inserted, giving it that high quality professional look. (Ray Recommends)

Here is my receipt…

Check Out Dave’s Site For Yourself HERE

Look, there is no excuse for you, it just takes a little bit more “elbow-grease” as there is not the automation there once was with eBay eBook sales. However, the possibilites and benefits are far greater - so I’m going for it. If I can do this you can too!

I am off now to get going, then I can share some of the results I get with you. So in the meantime - start getting your head together, and take action - order the goods you need (or at least look into pricing things up) .

I am sure you’ll start profiting like crazy from physical products - you’ll be glad you took action. Remember, most of your backend sales are from your own websites, which can still provide digital downloads, so only those items sold through eBay need to be sold on CD.

eBay’s digital download ban could just be the best thing that has ever happened…

I’ll keep you posted.

As always, your comments are appreciated, please leave them below.