Every solid internet marketing plan utilizes articles. Article marketing can be an extremely powerful portion of your internet marketing arsenal.  One of the reasons that articles are so powerful is because there are so many ways you can use them – like this…

One of the most popular ways to use articles is to list them in article directories.  An article directory is a website that posts articles for public use.  By public use, I mean that the articles can be read and copied and used by anyone for content on their website, for their ezine or for their email programs.  The only stipulation is, they must keep your resource box, the place where you advertise your website, as part of the article.

Another way to use articles is to post them to your blog.  Every time you write an article you upload it to your blog.  This creates new content for your blog which does two things.  One, it brings readers back, because there is fresh information that they need. Two, the new content keeps the search engines happy.  Search engines love websites that are constantly adding new relevant content.  This will help your blog rank higher.

A third way to use articles is to rework them into public relations press releases.  To create a PR release from an article just requires a little editing.  You need to add more who, what and where to the article.  You can then submit the reworked piece to PR websites.  This will help to create new news searches for your sites.

Still another way to use articles is to package them into a system of periodic emails to your list.  You can break articles into smaller parts and provide good useful information for your email list.  This will enhance your relationship with your list and increase your standing as an expert in their eyes. 

You can take a half dozen articles that are closely related, and put them together to make a report.  You can then sell the report, use it for a bonus with another item or use it to entice more people to join your list.

You can also take report creation one step further.  Put together 20 to 30 articles and you can create a whole ebook.  All the articles you have written for all the other reasons thus far listed, can actually form the basis for a very thorough ebook.  You many not even have to do any editing.  You might be able to use each article as it’s own chapter.  Add a table of contents and a cover and voila, instant ebook.

Can you see now why good internet marketing strategy includes article writing?  You can write one article and use it in multiple marketing channels.  Write enough articles and you can turn them into instant products, reports and ebooks.  You may even discover other ways to use articles once you make them a staple in your internet marketing strategy.  The more you use articles, the more successful online you will be.