Ebay is the largest marketplace in the world.  According to eBay, over one third of all internet users in the U.S. visit eBay each month.  If you want to fish where the fish are, eBay is the place.  One area of eBay that most sellers don’t take advantage of is the ABOUT ME page…

The ABOUT ME page is the most overlooked and underused tool on eBay. Most sellers think that the ABOUT ME page is frivolous information that they don’t have time to worry about.  This couldn’t be farther from the truth.  When used properly your ABOUT ME page can add incremental sales to your income.

The first thing the ABOUT ME page does for you is to help brand you as the expert in what ever field or niche you are selling in.  You can use this page to explain why you are the expert.  You can tell how long you have been involved in the niche, how many books, articles and reports you have written and you can tell them about your real world experience.

The second thing you can do with your ABOUT ME page is to include some of your feedback.  If you have great feedback you want everyone to know.  You can easily include a number of recent feedback scores and comments on your ABOUT ME page.  This just enhances your expert status by showing your prospects how many others have trusted in you for previous purchases.

The most important feature of ABOUT ME pages is that it is the one place on eBay where they allow links to websites away from eBay.  You cannot put any external links on any of your auction pages. You can put external links on your ABOUT ME page.  If you can take advantage of this, you can really maximize your revenue from eBay.

If you can get traffic to your ABOUT ME page and then get that traffic to click out to your website where you are selling other products, you can tap in to the enormous traffic that eBay gets and siphon some of it to your sites.  If you send them to a squeeze page you can capture their emails and get them on your email marketing list. 

Setting up your ABOUT ME page is simple.  You can use the ABOUT ME page wizard that eBay provides.  The wizard walks you step by step through a few screens where you fill in some information and click on some choices.  It gives you options to add pictures that eBay can host or you can host elsewhere on the internet. At the end you click finished and your ABOUT ME page is good to go.

If you are so inclined you can also enter your own html code, skip the wizard all together and totally customize your ABOUT ME page.  If you can set up your ABOUT ME page to convert readers to leads that click through to your main website, you can enjoy the benefit of increased traffic.

If you sell on Ebay don’t neglect the ABOUT ME page.  When used properly the ABOUT ME page can enhance your eBay and off eBay sales.  It is one more tool you can use to be a successful online marketer.