I have just finished some serious surgery of my own on the salesfunnel in my business… and since we can’t celebrate yet with Bailey – I thought I would share it with you…

Your salesfunnel is simple the system that you aim to place every one of your prospects through to maximise VALUE to the customer, maximise relationship building at the point of sale, and maximise your profits as the business owner.

Your salesfunnel is so important as it will sustain the grow of your business, your customer base and your profits and without a salesfunnel you DON’T have a business. Period.

Every business online needs an entry point to the salesfunnel, and the perfect way to do this is to offer a FREE offer or a low price product on the front end. This enables you to build a list of prequalified prospects to sell to OR more importantly a list of “happy” buyers… Happy with the great value in both the price of your entry level offer and the value of the information contained in the product.

So I began disecting my business to maximise it’s profit potential.

I have now changed the PRICE to my entry level product Build Your eBay Empire to just $7.00.

Just $7.00 for my 110 page eBook, 20 minute video, all the bonuses and more. Talk about giving value for money!

You should try implementing this into your business with your products – and if you dont yet have a product simply create an audio product using Skype and Pamela recording software. Simply search Google for an expert in your area and email them asking to do an audio interview (and make sure you make it clear you’ll promote their products in the interview to make it easier to secure the deal).

Now, you are not going to get rich from implementing the first part of the funnel, therefore you need UPSELLS on the backend after your prospect has either opted in or bought the low price product. Upsells will make you profits as they catch the buyer in the buying mood – and again if you deliver real value and PRICE the upsell at a minimum of 3x times the price of the front end you are assured sales and profits.

Remember: Upsell sales COST NOTHING to generate, so you should test the conversion rate of the upsell to determine the average spend on advertising.

Why?

Because then ALL your efforts can then be made on feeding the funnel, and you are almost guaranteed (if all factors stay the same) that you will make X per 100 visitors you receive, then simply repeat the process.

Check out the front end and upsell strategies I have used by grabbing your copy of Build Your eBay Empire Classified – for the new price of just $7.00 HERE

As always, I read all your comments personally – but HOPEFULLY if Bailey gets better we’ll all be celebrating his birthday later on! Either way your comments will be approved  

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Yes, a statement that is more commonly known in the “shady AKA – B.S.” side of Internet Marketing I know… but hold on on for a second – it IS actually a statement of FACT.

Let me explain…

So many people running Internet Marketing businesses fail to make $500.00 per month, and I’ll tell you why. The truth IS, either they have little or no money to invest into starting their business, they may HAVE the investment but invest in the wrong areas, OR they do these 2 things right – BUT FAIL to operate as a business once they have invested!

Let me simplify this a little. Most of us have had regular “J.O.B.S.” at some stage in our lives right? – and we may have realised that we were nothing but a number, an employee, a small cog in a big machine…

Whilst the directors of the company are sipping cocktails in the Bahamas, or ordering their new Ferrari – YOU are slaving away, doing monotonous jobs every single day – day in day out. Taking the small steps required to achieve the goal of their business.

- YOU and YOUR ONLINE BUSINESS have to operate the same way!

In order to build a successful online business you need to get lots of things done, like:

• Product Research
• Keyword Research
• Building A List
• Finding JV Partners
• Article Writing
• Product Creation
• Testing
• Blogging
• Social Networking
• Relationship Building
• Building Credibility
• and much more…

You’ll see from the above I have not covered ALL the areas required, as there are so many, my point is though, many of these tasks have to be done repeatedly over time – that help build traffic to your websites and build a list of prospects for example. The trouble is that if you try to do ALL of these tasks yourself, you would hit burn-out VERY QUICKLY, and possibly lose interest in your entire business altogether! This is where outsourcing comes in.

The guru’s – or even the “trendy” new marketers will lead you to believe that outsourcing is the key to your online wealth! But hold on… outsourcing is NOT the answer!

Think of McDonalds Restaurant’s for a moment. The girl behind the counter who has obviously just left school, and won’t even clean her bedroom for her Mom and Dad, is working her butt-off making 50 burgers per hour! HOW?

Systemitisation… Systemitisation is simply breaking down ANY task into the segments that are required to complete it.

Lets look at the burger example:

• STEP 1: Place bottom bun down
• STEP 2: Add Patty
• STEP 3: Add Ketchup
• STEP 4: Add Cheese Slice
• STEP 5: Add Pickle
• STEP 6: Add Lettuce
• STEP 7: Add Onions
• STEP 8: Add Top Bun

Do you think YOU could make a McDonalds burger now? OF COURSE!

Combine systemitisation WITH outsourcing, and you are truly onto a winner. You can hire staff all over the world using sites like Elance, Rentacoder or Scriptlance – or do what I do… utilise the power of your biggest asset…

YOUR SUBSCRIBER LIST!

Because no special skills are required, as the tasks are step by step, it saves YOU (the business owner) training time, and most importantly – MONEY.

Here are some stats from product sales from my business of late, which you’ll see in the stats from my testing and tracking software (a couple of posts ago)

• 166*49.95 = $8291.70
• 52*97.00 = $5044.00
• 12*170 = $2040.00
• 9*217.00 = $1953.00
• = $17,328.70  GROSS PROFIT
• - Outsourcing Costs (to give you a clue my TOP earner is on $140p/w – $7.00p/h)

And here is a “SNEAK PEEK” inside the systemised training videos I use to hire my staff, to make the above possible.

 WATCH ONE OF RAYS SYSTEMITISATION VIDEO’S

(I could show you even more detail – but this is for a later entry.) 

The moral of this post is – DO as I do, think of your Internet business as a real business – and create systems that will allow you to quite literally “plug-in” someone from the street to complete the tasks you need done.

As always, I appreciate your comments, and want to know your thoughts on the video too! Let me know below…

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