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	<title>Make Money From Home Online With Ray Johnson's Official Internet Marketing Blog &#187; Email Marketing</title>
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	<description>Helping Fellow Internet Marketer's Make Money From Home Online</description>
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		<title>How To Defeat The Might Of The Gurus (FREE 21 Minute Video)</title>
		<link>http://ray-johnson.co.uk/internet-marketing/how-to-defeat-the-might-of-the-gurus-free-21-minute-video.php</link>
		<comments>http://ray-johnson.co.uk/internet-marketing/how-to-defeat-the-might-of-the-gurus-free-21-minute-video.php#comments</comments>
		<pubDate>Fri, 16 Jan 2009 08:42:26 +0000</pubDate>
		<dc:creator>rayjohnson</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>

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		<description><![CDATA[Hey everyone, Ray here &#8211; and I have great pleasure and pride in showing you this special video today that will show you how to get MORE from YOUR affiliate promotions &#8211; especially when taking part in JV competitions online. If you want not only to learn HOW to win a JV competition, DEFEAT the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "How To Defeat The Might Of The Gurus (FREE 21 Minute Video)", url: "http://ray-johnson.co.uk/internet-marketing/how-to-defeat-the-might-of-the-gurus-free-21-minute-video.php" });</script>]]></description>
			<content:encoded><![CDATA[<p>Hey everyone,</p>
<p>Ray here &#8211; and I have great pleasure and pride in showing you this special video today that will show you how to get MORE from YOUR affiliate promotions &#8211; especially when taking part in JV competitions online.</p>
<p>If you want not only to learn HOW to win a JV competition, DEFEAT the might of a big named guru, force other big named marketers to JV with you and catapult your business to the next level, then you NEED to watch this content packed video NOW&#8230;</p>
<p>I&#8217;ll EVEN walk you through the EXACT steps you need to follow in writing a KILLER email campaign&#8230;</p>
<p><strong><em>Simply click the video image below to play and be sure to CLICK the popup at the END of the video&#8230;</em></strong></p>
<p><a href="http://ray-johnson.co.uk/blogreadervideos/listjtvid/" target="_blank"><img src="http://www.ray-johnson.co.uk/images/listvidimage.JPG" alt="" /></a></p>
<p>I must apologise as it seems my audio testimonial DIDN&#8217;T play in the video (my mistake) but you can <a href="http://www.ezsellebooks.com/Recommends_71TrafficVideos.html" target="_blank"><strong>listen to the testimonial HERE</strong></a></p>
<p>As you can see from the video, list SIZE means pretty much nothing providing you can get the relationship right, and get the balance of FREE content and promotion.</p>
<p>To discover how you can start building your list to produce big profits and start winning JV contests of your own, simply visit:</p>
<p><strong><a href="http://www.SubscriberListSecrets.com" target="_blank">SubscriberListSecrets.com</a></strong></p>
<p><strong>I would appreciate your comments and hope you APPLY the tips to maximise the revenue in your business!</strong></p>
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		<title>6 Goals You Should Have For Your Email Marketing Campaign</title>
		<link>http://ray-johnson.co.uk/email-marketing/6-goals-you-should-have-for-your-email-marketing-campaign.php</link>
		<comments>http://ray-johnson.co.uk/email-marketing/6-goals-you-should-have-for-your-email-marketing-campaign.php#comments</comments>
		<pubDate>Thu, 10 Jan 2008 12:13:56 +0000</pubDate>
		<dc:creator>rayjohnson</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
<category>email marketing</category>
		<guid isPermaLink="false">http://ray-johnson.co.uk/email-marketing/6-goals-you-should-have-for-your-email-marketing-campaign.php</guid>
		<description><![CDATA[Email marketing is one of the core activities of internet marketing.  You build a list so that you can market to them through email.  Each of your email campaigns should have these 6 goals&#8230; 1. Create, Build And Maintain A Relationship With Your Subscribers The first and foremost goal for your email marketing should be [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "6 Goals You Should Have For Your Email Marketing Campaign", url: "http://ray-johnson.co.uk/email-marketing/6-goals-you-should-have-for-your-email-marketing-campaign.php" });</script>]]></description>
			<content:encoded><![CDATA[<p>Email marketing is one of the core activities of internet marketing.  You build a list so that you can market to them through email.  Each of your email campaigns should have these 6 goals&#8230;<span id="more-63"></span></p>
<p>1. Create, Build And Maintain A Relationship With Your Subscribers</p>
<p>The first and foremost goal for your email marketing should be to create a good relationship with your subscribers.  If your subscribers are comfortable with you and like your emails and trust you, then they will be much more likely to buy from you.  You build relationships with your list by providing them great and useful information about the topic they are interested in. Keep the relationship like friends &#8211; just be yourself, and you&#8217;ll see the responsiveness of your list grow graadually over time.</p>
<p>2. Find Out What They Are Thinking</p>
<p>Another goal you should have as part of your email program is to get feedback from your readers.  Find out if the information you are sending is what they want to read.  Ask for comments and criticism.  You can use some free reports or a free ebook as a reward for anyone who responds to your request for feedback. You might be surprised at what you learn.</p>
<p>3. Sell Your Products</p>
<p>The ultimate goal, of course, is to sell your products to your list.  You should send sales letters or pitches to your email list on a regular basis.  Don&#8217;t spam them with sales pitches.  If you do that you will lose subscribers very quickly.  This works hand in hand with relationship building.  Interspersed between the useful information you provide them send some sales pitches.  If you have built a good relationship with your list they will buy.</p>
<p>4. Sell Affiliate Products</p>
<p>Along with selling your own products you should also sell related products.  Once you have a list of buyers, you should on a regular basis continue to market to them.  If you don&#8217;t have enough of your own products then you should sell them good quality affiliate products that they would be interested in.  Usually, if a customer buys once, they will buy again.</p>
<p>5. Get Testimonials</p>
<p>All internet marketers need testimonials.  It is one of the key elements in selling your products.  Solicit testimonials from your list.  Again, bribe them with some free products.  The more testimonials you get the better.  You can never have enough. (Feel free to leave a testimonial here for Build Your eBay Empire)</p>
<p><a target="_blank" href="http://members.audiogenerator.com/st1.asp?c=765942&amp;P=BUILD+YOUR+EBAY+EMPIRE"><strong>http://members.AudioGenerator.com/st1.asp?c=765942&amp;P=BUILD+YOUR+EBAY+EMPIRE</strong></a></p>
<p>6. Recruit Affiliates</p>
<p>The final goal of your email strategy should be the recruitment of affiliates.  You can occasionally send information about your affiliate program and show them how they can make money by promoting your product.  Here is a LIVE example of this &#8211; join my affiliate programme below and you&#8217;ll see for yourself.</p>
<p><a href="http://www.ray-johnson.co.uk/affiliates/affsignup.php"><strong>http://www.ray-johnson.co.uk/affiliates/affsignup.php</strong></a></p>
<p><strong>Email promotion is the lifeblood of internet marketing.</strong>  Keep these 6 goals in mind when you are creating your email content.  Create a strategy of content that addresses all of the 6 goals.  If you keep these goals in mind, your email program will stay on track.</p>
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