Of course you do! The fact is that everyone wishes they could make more sales, regardless of what, when or how they are selling. Isn’t that the whole point? To make as many sales as possible? I’m sure we can all agree that regardless of how good the product is, if you have a crappy sales page you are just wasting your time by driving traffic to it because no one will buy.

There are so many people out there claiming to have the ‘magic fairy dust’ that will turn your product in to a cash cow. How many of those products have you fallen victim to? Don’t get me wrong, I’m certain that there are some good ones out there but it just seems like we’re being pulled in so many directions all the time. How do you know which is the right one for you?

When it comes to selling a product there are a couple of things that are just common knowledge…
We all know it’s a numbers game and you have to get your product in front of lots of people to make a few sales.

We all know that it’s important to explain the features and benefits of our product and make it easy to understand.

But have you ever asked yourself why those things just don’t produce the results you need? What are you doing wrong? Why do these “Other Guys” have such success selling products of lesser quality?

Well, here’s the answer… (and it ISN’T from one of my Guru friends) 

It’s from a guy called Omar Martin. I was lucky enough use his “Kick Ass Sales Pages”and the creative juices have been flowing ever since. It has truly opened my eyes to some simple things that I was just failing to do. I have all kinds of ideas now on how I can convert my sales pages into killer cash producing money machines!

No more need for $2000.00 salesletters that I was used to forking out serious cash for… (it makes me sick to the stomach just thinking about it).

Put it this way… this product is so much more than just an eBook. It is a full training course loaded with demonstrations and training videos. The best part of it is that you’re not just learning from Omar himself. You see Omar is in fact a sales expert and an up and coming Internet marketer but what he has done is gotten 9 other expert marketers to share their sales secrets in this product. “Kick Ass Sales Pages” is essentially a compilation (if you will) that gives you several angles on the necessary components to make your sales page… well… “Kick Ass!” 

Without a doubt this product has boosted my sales and it WILL do the same for you.

“Kick Ass Sales Pages”  has shown me the keys to turning my products into cash and by the way…  the bonus products that are being given as part of the package will blow you away.  “Omarks!” is a product that provides a sure fire way to make your customers eyeballs pop when they see your sales pages. That product alone has got to be worth well over $200…  yet you get it for free. 

Honestly, I don’t know how he’s done it… I’m just glad he did! Take a peek, you have nothing to lose, and I guarantee you’ll start seeing HUGE return on such a small investment – as soon as you get in…

Just look at the traffic and sales I have achieved to date… wouldn’t YOU like to bank traffic and sales like this – EVERY DAY?

Here’s the proof with LIVE DATA from my business…

NOW YOU CAN! TAKE A LOOK HERE

Cheers…

Ray

P.S. Did I mention I’m offering a SNEAK PEEK inside the system?

DOWNLOAD THE SNEAK PEEK HERE

P.P.S. Omar has kindly agreed to let me SWEETEN the deal for you by including a FREE copy of my #1 Ranked guide BUILD YOUR EBAY EMPIRE CLASSIFIED RESALE RIGHTS EDITION (a $77.00 value) for FREE – so MOVE NOW!

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Your sales page is designed to programmatically lead your prospect down the path to the inevitable conclusion that they must buy your product.  The components of the sales page each are designed to play a specific part in the sales system.  One of the most important parts of the system are your testimonials.

Testimonials are statements by customers telling the world how much the product helped them.  The job of the testimonial is two fold.  First, testimonials are part of the comfort stimuli that your prospect needs as an important factor in making a positive buying decision.  Your visitor has to be comfortable with you, the seller, in order to even think about buying from you.  Testimonials help to provide that measure of comfort by underscoring the fact that many others have purchased from you and are very happy.

The other function of testimonials is to provide a group acceptance factor.  It works like this.  People’s decisions are affected by other people’s decisions.  If a significant group of individuals believes a certain way, it becomes harder for a single individual to ignore that belief.  If you have a lot of testimonials, it validates in the prospects mind, that it is alright to want to buy this product because all of these other people did.

There are some rules you need to follow if you want your testimonials to be effective.  First, you can never have too many testimonials.  The more you have the better.  I have seen sales pages that have up to 500 testimonials as part of the site.

Your testimonials are more effective if they are specific.  The statement “I lost a lot of weight on this diet” is not nearly as effective as the statement “I lost 51 pounds in 2 months on this diet”. The first example was too general to be effective.  The second example is a much better statement for a testimonial.

You need to have full name and location.  Testimonials are only effective if visitors to your site think they are real.  Having a full name and a city and state makes the testimonial much more believable than a testimonial from Bob with no other name and no location.  If the customer has a website, include the URL.  Not only does it add more credibility, you will be doing your customer a favor because you will be providing them with a backlink to their website.

If you can utilize a picture of the customer providing the testimonial, it makes it even more credible.  Audio clips or even video clips can be used very effectively as testimonials.  Then your prospects actually hear and see your customers giving their testimonial.  Seeing and hearing is believing.

Your testimonials are an integral part of the sales page logic. It is an important part of the systematic process that leads your prospects to the decision to buy.  If you utilize testimonials, if they are stated correctly, if they include all the important information necessary and if you use enough of them, it will make your sales page more effective. The more effective your sales page, the more product you will sell.

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Mistake number one – A Weak Headline

It has been said over and over again, the most important part of your sales copy is your headline.  Your headline will determine if your visitor stays to read your sales letter or clicks away.  You need a strong headline full of powerful words full of emotion that entices your prospect to want more information.

Mistake number Two – Confusing Features And Benefits

This is one of the most common mistakes found in sales letters.  Many sales pitches list all the features of the product but not the benefits.  A feature is only important to your prospect if the feature provides a benefit to him.  For example if your product is downloadable, that is the feature, the benefit is the customer will be able to get it instantly.  A feature is a characteristic of your product, a benefit is how it helps your customer.

Mistake number three – Not Telling The Prospect To Buy

One of the principles of salesmanship is alway ask for the sale.  When you have made all your points and persuasive arguments as to why your customer should buy your product, tell them what to do.  Tell them “Click here now and get your product!” or “Buy it now before there are none left”.  You must tell them to buy.

Mistake number four – No Guarantee

You must have a guarantee as part of your sales letter.  Your customer must feel comfortable before he will buy.  The stronger your guarantee, the better.  The longer your guarantee the better.  It has been shown that longer guarantees actually result in less returns than shorter guarantees.

Mistake number five – No Testimonials

There is nothing more persuasive than a customer telling another customer how great the product is and that they just have to buy it.  Not only is this persuasive but is also adds to the comfort level of the customer.  You can never have too many testimonials.  I have seen sites that have over 300 testimonials and they are among the best selling products in internet marketing.

Of course it is impossible to teach copyrighting in a short article like this.  There have been volumes and volumes written about the subject, but if you can avoid making these five mistakes you will have the foundation for a good solid sales letter.

If you have a good headline, list benefits when you list features, tell the customer to buy, include a solid guarantee and include plenty of testimonials, you will have an effective sales letter.  If you have an effective sales letter, you will sell your product, and that’s what you are in business for, to sell your product.

However, I realise the power of a crafted copy, and the power of a great copywriter – this is an essential NEED for ANY online or offline marketer and I have come up with the solution…

InstantInfoGuru.com is coming soon…

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A great copywriter can make a fortune by creating powerful sales pages for his own product or writing sales copy for others.  Copywriting is such a valuable skill that the best copywriters can charge up to $20,000 to write one sales letter.

If you are selling a product online, you need some type of sales page.  Your sales page is your salesman.  Every time someone visits your website, your sales page immediately goes to work pitching your product, trying to convince your visitor why they need to buy. 

How do you write a good sales letter?  How can you produce a sales page that will convert your visitors into customers?  There is one principle that every great copywriter knows.  That is, don’t reinvent the wheel!  What has worked in the past as an effective sales letter will work in the future.  That is why every copywriter’s number one tool is a swipe file.

A swipe file is nothing more than a collection of sales pages.  When a copywriter sees an effective sales letter, he ads a copy of it to his swipe file.  You can do the same thing.  You can create your own swipe file. When you see an ad that makes you want to buy something, add that to your swipe file. In a short time you will have created a swipe file collection with examples of a good number of different sales pages.

Why is a swipe file important?  Remember what I said at the beginning of this article, don’t reinvent the wheel, an effective ad in the past will be an effective ad in the future.  You can use the sales examples in your swipe file to model your sales letters after.  Now notice I said model not copy.  You should never copy anyone else’s work directly.  That is against the law. It is perfectly legal though, to create a sales letter that uses the same structure and ideas as other sales letters.

A good example of this is the use of some common headlines that you will find in your swipe file examples.  I’m sure you have seen a variation of this headline: WHO ELSE WANTS TO LEARN TO WRITE MILLION DOLLAR SALES LETTERS, or WHO ELSE WANTS TO SAVE $500 DOLLARS TOMORROW, or WHO ELSE WANTS TO LOOSE 30 POUNDS IN 30 DAYS. 

In this case the same headline idea was used for three different products.  They were different yet they were the same.  This is how you can use your swipe files to get ideas that you can transform into your own ideas to sell your product.  The more you use your swipe files, the better your sales letters will be and the more product you will sell. 

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